If I could change one thing about the way I treat another woman I would...
If I could change one thing about the way I treat another woman I would...

An interactive installation which prompted a question to encourage self-reflection to think about how we can improve our relationships with other women. The installation was set up at the Central Saint Martins 2015 Summer Show and was open to the public for a 6 days, the reflection board collected over 700 responses. 

The response was overwhelming, the reflection board ignited conversations, relationships and most importantly self-reflection.
The response was overwhelming, the reflection board ignited conversations, relationships and most importantly self-reflection.
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If I could change one thing about the way I treat another woman I would... Listen
If I could change one thing about the way I treat another woman I would... Listen
Sisterhood
Sisterhood

A research initiative which uncovers and celebrates women's emotional intelligence and uses design to inspire women to see each other as equals and treat every woman as if she were a sister.  

"We should all be rooting for each other"
"We should all be rooting for each other"

Reading through the individual responses from the interactive reflection board we turned some of the answers into stools for the Sisterhood Launch Lecture. 

The founders of Sisterhood. An Idea that started from three girls simply sharing a vision to research into women emotional intelligence.
The founders of Sisterhood. An Idea that started from three girls simply sharing a vision to research into women emotional intelligence.
Handlettered Postcards to my Sisters.
Handlettered Postcards to my Sisters.
Sisterhood meetings where we would share, talk, work and design together nurturing our own Sisterhood and building upon our vision.
Sisterhood meetings where we would share, talk, work and design together nurturing our own Sisterhood and building upon our vision.
Sisterhood giveaways at the Central Saint Martins Summer Show & Sisterhood Launch Lecture. Reflective Journal, Sisterhood Handbook & a Lecture Invitation
Sisterhood giveaways at the Central Saint Martins Summer Show & Sisterhood Launch Lecture. Reflective Journal, Sisterhood Handbook & a Lecture Invitation
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Handlettering Variations
Handlettering Variations

The hand lettering element originated from our memories as teenagers when notes and letters were passed amongst teenagers at school. The handwritten elements has become an integral part of the Sisterhood branding.

Sketchbook
Sketchbook

The evolution of the Sisterhood logo - as the project progressed and was demanded across more and more deliverables we had to make sure the hand lettered logo was flexible and applicable to all mediums across all platforms. 

Never Judge a Book by its Cover Poster
Never Judge a Book by its Cover Poster

The posters were inspired by secondary school memories of toilet and table graffiti that you would find around school. The two poster variations represent both positive and negative comments you would find around school scribbled on lockers and toilet doors. This poster variation represents the issue - the way women talk about one another. The nasty things said behind backs. The response to these posters was that women and men of all ages could relate to this medium as it is a form of bullying that has been going on for years. We handed out these posters at the Central Saint Martins Summer Show - each poster is totally unique and is individually hand lettered.

 These posters come as part of the sisterhood pack and can be printed off by anyone who is organising to host their own Sisterhood Lecture. 

These posters come as part of the sisterhood pack and can be printed off by anyone who is organising to host their own Sisterhood Lecture. 

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"Friendship with another woman is probably the greatest love of all"
"Friendship with another woman is probably the greatest love of all"

We always manage to categorize love - we say love for our partners is different from the love we have for our friends and love for our friends it different to the love we have for our families. Is this is where we are going wrong treating love differently wherever we go and whomever we are with. Love is love - Love and accept everyone equally.

The way I work best
The way I work best

Sketchbooks and loose sheets of paper to draw, write, prototype and edit. I like to show the process - by showing the process we found the branding came so organically from the content and conversations we had throughout the project. 

Snippet from a sketchbook.
Snippet from a sketchbook.

A timeline of what exactly we are trying to achieve. What is the main goal?

Handlettering Evolution
Handlettering Evolution

More hand lettering trials - one day I will design a more environmentally friendly way to practise hand lettering.

Sisterhood Lecture Pack
Sisterhood Lecture Pack

So here is the lecture pack and the way we have designed it in such a way that people can access this pack online. The pack is all downloadable and printable to allow groups of people to organise their own Sisterhood meeting / lecture. A new lecture pack with be updated quarterly to allow people to choose what meeting they would like to host. The lecture pack themes are inspired by idioms which can be broken down by conversations had with people across the world. With the ultimate goal that people self reflect on how they treat the women around them.

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Sisterhood will continue to grow and change with and for women.
Sisterhood will continue to grow and change with and for women.
Invitation Business Card
Invitation Business Card

An invitation to collaborate and join our lecture - in the form of a business card. 

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Reflective Journal
Reflective Journal
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Sisterhood Logo Necklace
Sisterhood Logo Necklace

Lasercut necklaces which we wore to promote the lecture. We hope to design more variations to promote future lectures and meetings. 

Lecture Programmes
Lecture Programmes

Each lecture programme supplied everyone with the information about the lecture and had a profile about the guest speakers. For the launch lecture we had some of the most inspiring women on the panel who were so interested in joining us in the conversation. 

The Build Up
The Build Up

Our Sisterhood has the pleasure of shooting the project at Stretch London a beautiful space which captured the heart of Sisterhood. 

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BTS With Our Sisterhood
BTS With Our Sisterhood

Click here for more updates.

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Blessed with two more sisters.
Blessed with two more sisters.