An interactive installation which prompted a question to encourage self-reflection to think about how we can improve our relationships with other women. The installation was set up at the Central Saint Martins 2015 Summer Show and was open to the public for a 6 days, the reflection board collected over 700 responses.
A research initiative which uncovers and celebrates women's emotional intelligence and uses design to inspire women to see each other as equals and treat every woman as if she were a sister.
Reading through the individual responses from the interactive reflection board we turned some of the answers into stools for the Sisterhood Launch Lecture.
The hand lettering element originated from our memories as teenagers when notes and letters were passed amongst teenagers at school. The handwritten elements has become an integral part of the Sisterhood branding.
The evolution of the Sisterhood logo - as the project progressed and was demanded across more and more deliverables we had to make sure the hand lettered logo was flexible and applicable to all mediums across all platforms.
The posters were inspired by secondary school memories of toilet and table graffiti that you would find around school. The two poster variations represent both positive and negative comments you would find around school scribbled on lockers and toilet doors. This poster variation represents the issue - the way women talk about one another. The nasty things said behind backs. The response to these posters was that women and men of all ages could relate to this medium as it is a form of bullying that has been going on for years. We handed out these posters at the Central Saint Martins Summer Show - each poster is totally unique and is individually hand lettered.
These posters come as part of the sisterhood pack and can be printed off by anyone who is organising to host their own Sisterhood Lecture.
We always manage to categorize love - we say love for our partners is different from the love we have for our friends and love for our friends it different to the love we have for our families. Is this is where we are going wrong treating love differently wherever we go and whomever we are with. Love is love - Love and accept everyone equally.
Sketchbooks and loose sheets of paper to draw, write, prototype and edit. I like to show the process - by showing the process we found the branding came so organically from the content and conversations we had throughout the project.
A timeline of what exactly we are trying to achieve. What is the main goal?
More hand lettering trials - one day I will design a more environmentally friendly way to practise hand lettering.
So here is the lecture pack and the way we have designed it in such a way that people can access this pack online. The pack is all downloadable and printable to allow groups of people to organise their own Sisterhood meeting / lecture. A new lecture pack with be updated quarterly to allow people to choose what meeting they would like to host. The lecture pack themes are inspired by idioms which can be broken down by conversations had with people across the world. With the ultimate goal that people self reflect on how they treat the women around them.
An invitation to collaborate and join our lecture - in the form of a business card.
Lasercut necklaces which we wore to promote the lecture. We hope to design more variations to promote future lectures and meetings.
Each lecture programme supplied everyone with the information about the lecture and had a profile about the guest speakers. For the launch lecture we had some of the most inspiring women on the panel who were so interested in joining us in the conversation.
Our Sisterhood has the pleasure of shooting the project at Stretch London a beautiful space which captured the heart of Sisterhood.